How We Decide (Book Review)

The thin line between a good decision and a bad decision.

16th Jul
howwedecide

The Branded Mind (Book Review)

Exploring the anatomy of decision making and explains recent insights about brain and their implications to advertising.

10th Jul
branded_mind

“Neuromarketing Theory & Practice” Magazine – Issue No. 2

10th Jul
001

JNPE (Volume 5, Number 1 & 2)

09th Jul
jnpe2

The Brain is an Exclusive Club

03rd Jul
brain

Color Psychology of Consumer Decision Making

28th Jun
colr