Maurits Kaptein: Changing the game of online marketing

On August 13, 2013
mauritsThe second Neuromarketing World Forum 2013 (Sao Paulo) gathered over 200 delegates from 22 diferent countries that share a passion for this field.
Thanks to Neuromarketing Science & Business Association (NMSBA), this is the fourth video material of this year’s forum (first was Roger Dooley’s presentation on Neuromarketing applied to online marketing second was Rafał Ohme’s presentation on How buying behavior is triggered by subtle sounds, gestures or images and third was Gemma Calvert’s presentation on The irrational idea of rational consumer decision-making and Jaime Romano Micha’s presentation on Neuropyramid: a framework on human decision-making).
So you can find below the video of Maurits Kaptein (Assistant Professor of Statistics and Research Methods at Tilburg University) on Changing the game of online marketing:
Maurits Kaptein engaged the audience while talking about how people make decisions and how to deal with their online purchase decisions, using a persuasion profile that redefines the targeted audience in order to optimize how people buy in order to get more conversion. This is done by trading as much information as possible for every interaction, predicting the personality of consumer by the words they use and by their online behavior. In order to find out more, watch the video above.
Next Neuromarketing World Forum will talk place on 5-7 March 2014 in New York.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

%d bloggers like this: