(1) Interview with Harry Balzer: Insights From 35 Years of Watching What People Eat.

(2) The Neuroscience of Candy Preferences, an article by Paul Zak and Jorge A. Barraza.

(3) Eating Insects: How to Market Bugs, by Natalia Hoffmann.

(4) Book review of Decoding the Irrational Consumer (author Darren Bridger, published in 2015), reviewed by Monica Diana Olteanu.

(5) Effect of Information on Food Evaluation and Willingness to Buy: A study from a neuromarketing perspective

(6) Eating With Our Eyes: From visual hunger to digital satiation, an adaption of a research article

(7) Announcement of NMSBA Student Council for 2015-2016

(8) Connecting Neuroeconomics with Neuromarketing, an article by Bernd Weber and Leon Zurawicki .

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Steve Genco, Ana Iorga, Neale Martin, Anna Thomas, Leon Zurawicki and Anil V. Pillai) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014), Issue 10 (October), Issue 11 (January 2015), Issue 12 (May 2015), Issue 13 (August 2015).

(1) Interview with Kimberly R. Clark on the business of the scientific method

(2) News section informs on Innerscope being buyed by Nielsen. Is Neuromarketing going mainstream? Also, NMSBA launched national webpages of the members: http://nmsba.com/countries

(3)  Book review of Hooked: How to Build Habit-Forming Products (author Nir Eyal, published in 2014), reviewed by Monica Diana Olteanu.

(4) Could NEURO drive agencies? A conversation on the role of neuromarketing in advertising, by Neale Martin.

(5) Directions for Brands’ Symbolic Meanings interesting article by Natalia Hoffmann explains the neurobiology of brand equity.

(6) An interview with David Forbes on The Science of Why.

(7) The Battle: Big Data vs. Neuromarketing: Competing or complementing for better consumer understanding? brings into discussion a hot topic.

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Steve Genco, Ana Iorga, Neale Martin, Anna Thomas, Leon Zurawicki and Anil V. Pillai) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014), Issue 10 (October), Issue 11 (January 2015), Issue 12 (May 2015).

Rooger Dooley & Monica Olteanu (NMWF 2013)

(1) Interview with Roger Dooley, one of the most influential and persuasive voices translating the nascent field of neuromarketing into business insights for an ever-expanding audience as a blogger (Neuroscience Marketing), speaker, author and podcast host. We find out how he started with his blog and how his journey has been, but his thoughts on the future of neuromarketing.

(2) The report section presents fragments of Neuromarketing World Forum 2015 that took place in Barcelona.

(3) Femke van Zandvoort (NMSBA) presents a review of one of the most used tools in marketing research that give great insights used with neuro tools: implicit measures. We find out more about the paradigms it implies, its history, benefits and limitations, but also how it is applied nowadays and how it may impact the future.

(4) Ana Iorga (Buyer Brain) discusses the development of neuromarketing in Romania, its progress and identifies the main interest in this field from the point of view of the people involved in either academic or business research.

(5) Book review of Tales from Both Sides of the Brain: A Life in Neuroscience (author Michael S. Gazzaniga, published in 2015), reviewed by Monica Diana Olteanu.

(5) All articles featuring Neuromarketing in an upcoming issue of Journal of marketing Research are presented.

(6) The research update section includes the news about a recently published article of Monica Diana Olteanu about the Ethical Practice of Science and presents the Neuromarketing Research Review Principles that everyone should take into consideration in order to allow this field to develop correctly.

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Steve Genco, Ana Iorga, Neale Martin, Anna Thomas, Leon Zurawicki and Anil V. Pillai) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014), Issue 10 (October), Issue 11 (January 2015).

Neuromarketing Science & Business Association has recently published the 10th edition (October 2014) of “Neuromarketing Theory & Practice Magazine”. This is a must read, you will see this from the brief  news and information from this issue presented below:

Neale Martin interviewed Herb Sorensen (a globally recognized pioneer and leading authority in retail research) in an article entitled Inside the Mind of Herb Sorensen – Herb’s journey to retail guru, where he looks at consumer behavior from a scientific viewpoint and clearly explains the impact for the bottom line of merchants.

Book review of Designing for Behavior Change – Applying Psychology and Behavioral Economics , a guide for debugging behavior written by Stephen Wendel and published in 2013 by O’Reilly Media (reviewed by Monica Diana Olteanu).

Lluis Martinez-Ribes explains the concept of strategic neuromarketing and how it applies to m-commerce practices, as smartphones have become more and more part of our lives.

Wim Ubachs, new NMSBA member from The Netherlands that shares his view on what he hopes to discover on his journey to neuromarketing and creativity.

Walter Limpens presents a new study published in Nature Communications (2013 Impact Factor: 10.742) that found that it is possible to predict  the attitude of large populations with brain scans from just a small sample of participants. The study results imply that the average of stereotypical attitude of a population can be found in the brains of just a few individuals, whilst the verbal response of that sample differs from the population’s average attitude.

Neale Martin presents an important aspect in neuromarketing research: validation. He explains his own views and also the views of two known professionals in neuromarketing Research (Carl Marci and Kai-Markus Muller).

Haley Yarosh explains seven principles to get the most out of your neuromarketing research. Whether you are a client or a vendor, both should know the basic scientific principles in order to practice neuromarketing.

An interesting case study details on how neuroscience can contribute to the designing process of a car, presenting a study conducted at kaystack international.

The research update section provides results from two experiments presented by Michael St. Germain that explored how in-store signage affects the visual attention and decision-making process of shoppers.

As you may have already experienced, NMSBA website was re-launched, enabling now online networking and including an online version of the business directory.

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Neale Martin, Rafal Ohme, Anna Thomas, Leon Zurawicki) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014).

Neuromarketing Science & Business Association has recently published the 9th edition (July 2014) of “Neuromarketing Theory & Practice Magazine”. This is a must read, you will see this from the brief  news and information from this issue presented below:

• Mirjam Broekhoff interviewed Jacob Lyng Wieland in an article entitled Emotions in Television: Crucial for the Customer Experience, where he resents how a Danish broadcasting corporation adopted neuroscience and what are their plans for the future.
  
• Sample size is an often discussed topic in neuromarketing research and Carla Nagel presents the opinions on this of the most respected and well known researchers in this field. The interesting part is that each one of them presents the technologies they employ in their studies and it is clear that there is no such thing as the “archetypal neuromarketing study”.
• Richard Silberstein shares recent media insights about how Conceptual Closure Can Kill Television Ads, offering also details about the long-term memory encoding. Conceptual closure has to do with how the brain processes extended experiences such as narratives or stories, according to Prof. Silberstein. You may learn more about this by reading the magazine and Prof. Silberstein’s research articles.
• Book review of Current Trends in Eye Tracking Research (by Horsley, M., Toon, N., Knightm B., Reilly, R.), published in 2014 by Elsevier.
• Daniel Yarosh is interviewed on Parallels Between the Early Days of Biotech and Neuroscience Today.
• NMSBA Member and local representative of Peru, Liliana Alvaredo, discuses about neuromarketing development in Peru.
• The research update section provides interesting news about how risk attitudes towards different types of uncertainty in choice can change throughout our lifetime.
• An interesting point of view is expressed by Hanna Dropko about how negative should emotions be in social campaigns with outdoor advertisements.
• Great news: in September, the NMSBA will organize a wide variety of activities that focus on explaining and promoting the field.