Decoded: The Science Behind Why We Buy (Book Review)
This book challenges the economic assumptions and beliefs of how people make decisions.
NeuroRelay
Thinking through the mind of the consumer.
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“Neuromarketing Theory & Practice” Magazine – Issue No. 5
NMSBA has just published the 5th edition of “Neuromarketing Theory & Practice Magazine”.
The Science of Marketing Begins With Brain Tests
It's easy for businesses to keep track of what we buy but it's harder to figure out the why.
Roger Dooley: Neuromarketing applied to online marketing
Roger Dooley at Neuromarketing World Forum 2013 in Brazil.
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