Neuromarketing Company at European Excellence Awards in Communication 2013
For the first time, a study of neuromarketing is a finalist in the prestigious European Excellence Awards.Developed by BBVA and InsideBrain, the work of “Neuro-metric” – qualitative ROI for evaluating effectiveness Sponsorship by neuroscientific technologies –
is selected from the 5 finalists in the European Excellence Awards, which promotes the European Association of Communication Directors. This is one of the most important awards in this field, and this study was selected from over 1.500 projects, so it is the first internationally recognized the value and effectiveness of research studies based on neuroscientific techniques (neuromarketing).The winner will be announced at a gala in Munich today (5 December). So good luck, BBVA & InsideBrain! Good luck, Paco Arribas!
