Google’s Brain – Google & Memory

On October 21, 2012
Here’s a fun infographic about Google and our memory. As Google has integrated to our day to day life so much, it is one of the most recent evolution in the history of mankind and information technology. Google is used mainly in the purpose of searching and it has definitly a tremendous effect on our memory and learning system. How does this happen? Find out below. developed this informative infographic that shows us how Google helps us find information on the Internet, so we can keep our minds clear and fresh. We rely on Google, as it saves our energy that we can spend on other purposes.1. Google services as extension of Knowledge Tools to help you with your daily activities: Organization Tools (Google Calendar, Google Docs, Google Reader), Search Tools (Google Search), Analysis Tools (Google Analytics), Image Tools (Google Images, Google Maps), Language Tools (Google Translator), Books (Google Books)

2. How Google is changing our memory?

In the past (without Google):

  • without internet access, if we wanted to know about something we had limited source options to research it, like the available books in the nearby library;
  • we found ways to memorize what we needed to know by leveraging our visual memory, being genuiely interested in the information, creating associations and more;
  • the next time the same information isn’t available, we’re more likely to remember it since we took the time to enhance the information in our mind.

Present (with Google):

  • with the internet, everything is just a click away; when we don’t know something, we are primed to turn to the computer to rectify the situation;
  • with search engines available all the time, we often don’t encode the information internally, because when we need it, we will look it up in the internet;
  • when the information is saved externally, we usually don’t memorize it, but rather remember the place where we can find it.

3. The consequences of Google on our Brain

Good consequences (accesibility to a huge transitory memory):

  • We’ve store information in our computer-based memories and they’ve become more accessible than ever before.
  • Our recall is flawed. Every time we recall a memory we also remake it. Google acts like a fact-checker, helping us avoid many errors.
  • Accessible information doesn’t necessarily weaken memories. It can reinforce them and be a great source for innovation.

Bad consequences:

  • These tools have replaced our need to memorize many details; and without these tools we may be lost.
  • Our new habbits may interfere in the development of deep, conceptual knowledge.
  • The internet is filled with incorrect information, which may lead to being misinformed.

Google and Memory
Research and Design by: Online Colleges Site

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