Focus makes the world’s business expertise available to everyone. They are an online resource where professionals can freely access research & expert advice to make better business decisions.
Tomorrow (Wednesday March 7, 2012, 1 PM – 1.45 PM Pacific Time), Focus will bring together some of the industry experts to explain what neuromarketing is and what it isn’t, in a roundtable free online event called Demystifying Neuromarketing. Some of the myths surrounding the industry will be revealed, as well as how brands are using this technology to make better marketing decisions. Understanding human decision making is the holy grail of both marketing and sales. Scientists have begun looking at how the brain is wired to help understand some of these questions. Neuromarketing describes the process of using brain scanning techniques typically paired with eye tracking to test the “neurological effectiveness” of online advertising, print campaigns, website design, and even user experience.
I am looking forward to attending, as the speakers will be:
- Patrick Renvoise (Chief Neuromarketing Officer at SalesBrain – the world’s first neuromarketing coaching company)
- Sara Misell (Director at Whitematter Marketing Ltd – the only strategic neuromarketing agency and consultancy that layers in Neuroscientific findings in to Marketing to make it more effective)
- Don Metznik (Owner at Creative Logic Marketing, business blog)
- Brian Krausz (President at GazeHawk)