“Mind Reading” Research: Identifying Emotions Based on Brain Activity
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Thinking through the mind of the consumer.
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Predictably Irrational (Book Review)
You still think people make rational decisions?
Strong Brands vs. Weak Brands – Insights from Neuroscience
There are two systems that determine our purchase decisions and behavior.
Decoded: The Science Behind Why We Buy (Book Review)
This book challenges the economic assumptions and beliefs of how people make decisions.
“Neuromarketing Theory & Practice” Magazine – Issue No. 5
NMSBA has just published the 5th edition of “Neuromarketing Theory & Practice Magazine”.
The Science of Marketing Begins With Brain Tests
It's easy for businesses to keep track of what we buy but it's harder to figure out the why.
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