Eye Tracking, Lady Gaga and Product Placement
What can Lady Gaga's Bad Romance video teach us about embedded branding?
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Thinking through the mind of the consumer.
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Neuro your design
Research-based designer Merel Bekking is using the scanner as a tool for creating the perfect design.
2013 Neurotalent of the Year Competition
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Clothing that Provokes Cognitive Diversion
Recently, Lisa Kori Chung and Caitlin Morris, researchers at Fabrica (communications research centere)...
JNPE (Volume 6, Number 4)
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