The Branded Mind (Book Review)

Exploring the anatomy of decision making and explains recent insights about brain and their implications to advertising.

10th Jul
branded_mind

Brainfluence (Book Review)

“In these trying economic times, marketers are being called upon to accomplish more, but with fewer resources.” (Roger Dooley)

11th Apr
brainfluence

Brand Sense: Sensory Secrets Behind the Stuff We Buy (Book Review)

10th Apr
brandsense

Buyology: Truth and Lies About Why We Buy (Book Review)

Why people choose to buy one brand over another.

30th Jan
buyology_en
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