Delivering the Neural Nudge (Book Review)
Mobile devices with access to the internet are becoming a regular part of consumers’ lives.
NeuroRelay
Thinking through the mind of the consumer.
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The Two Halves of the Brain (Book Review)
The current state of art on cerebral lateralization with cutting-edge findings and theories.
Neuroeconomics: Decision Making and the Brain (Book Review)
Aimed to economists and neuroscientists looking for the frontier in neuroeconomics
Neuromarketing for Dummies (Book Review)
The most comprehensive neuromarketing guide published until now.
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