NeuroRelay

Are you a PhD Student? Are you interested in neuromarketing research? Then this is an opportunity for you to meet the world’s leading neuromarketing researchers and to present them your work!

Neuromarketing Science & Business Association proposed an exciting challenge for PhD Students interested in neuromarketing research. As it is their mission to bridge the gap between science and business, on the next edition of the Neuromarketing World Forum (see program here), 3 PhD students will have the opportunity to present their work on the main stage of the conference. It is their task to inspire the audience with their research. The focus should be on the business side: why is your (neuromarketing) research valuable for business?

Pitch it to them in 90 seconds and win a free conference ticket to the Neuromarketing World Forum(!) as well as the opportunity to present your research at the main stageon 8 March 2013.

Copyright photo courtesy of NMSBA

OFFICIAL RULES
To enter, complete the fields in the online submission form and post a video of maximum 1,5 minute to NMSBA public Facebook group: https://www.facebook.com/groups/nmsba between 2 October 2012 and 2 January 2013 (the “Entry Period”).

The video:

• Consists of a teaser to the information you would like to present at the Neuromarketing World Forum
• Explains why your research is of immeasurable value to business
• Must provide information about your own research and the added value of your research from a business point of view
• Is presented by you – the person who will present the research in case of winning the contest
• Ends with a reference to the Neuromarketing World Forum

Public Voting – The people in the Facebook group may vote for their favorite video. The two participants with the highest number of likes will receive a free ticket to the Neuromarketing World Forum, as well as the opportunity to present their research in a 10 minute elevator pitch on the main stage of the forum. Note that sharing the video in your own timeline leads to “likes” in your own timeline (and not in the group, the ones that are counted). The third winner is chosen by the NMSBA as a * wild card * entry. All participants will receive the information about the winners at 9 January latest.

Warranties
By submitting an entry, participant represents and warrants that all information participant’s enter on the Facebook group is true and complete to the best of participant’s knowledge, and that participant’s entry.

Tips for the neuromarketing phd challenge
The content of a winning pitch is only half the battle. Your pitch delivery is just as important as the information. Nobody wants to listen to a boring, low-key sales pitch. Instead, follow these guidelines to craft an interesting, punchy elevator pitch. So:

• Keep it short – You only have 1,5 minute of video. Don’t waste your time with a pitch that drags on.
• Be concise and keep it simple – Getting your point across without boring your listener is an art that takes practice. Whittle your pitch down to the bare essentials without cutting out important details. If a technical detail or statistic is essential to your pitch then include it, but don’t include information that’s more appropriate for a thesis. Think first date, not marriage proposal.
• Use plain English – You might know your topic of interest inside and out, but that doesn’t mean your listener does. Strip out  jargon wherever possible. Even if your idea is inherently technical, do what you can to strip out the tech talk. If you can explain your idea to an 8 year old you’re on the right track.
• Have a hook – Open your pitch with a strong hook that gets the listeners attention. It could be a compelling fact about your market, a marketing tagline or a revenue prediction. Stay away from anything cheesy, but strive to be memorable.
• Grab the listener’s attention – You may not consider yourself a showman, but your listeners will appreciate authenticity and enthusiasm in your presentation. Let your personality and attitude show through and express your passion for your business. Don’t pretend to be someone you’re not, but do put your best foot forward.
• Show the added value for business – The audience want to know why your research will be valueble to them. Do you have a strong vision on that? Clearly state why your research is most important to the neuromarketing industry and regular marketing business.
• Practice – Nobody is a born natural when it comes to elevator pitches. Just like a sales presentation or a dance routine, you MUST practice to have success with your elevator pitch. Practice delivering your pitch with slight variations and you’ll be ready to present in any almost situation. After all, you never know when you’ll bump into your angel investor. Spend time practicing in front of a video camera. When you’re comfortable with camera practice your pitch in front of a friend, family member, or colleague. It might cost you a coffee or a movie ticket, but it’s well worth the investment.

If you follow the guidelines above you’ll be well on your way to an effective elevator pitch. Now, get out there and pitch!

Learn more on how to participate and read some of our tips before you enter the show! Or go immediate to the submission form. For more information contact the NMSBA office on office@neuromarketing-association.com