NeuroRelay

The NeuroPsychoEconomics Conference is the official annual event of the Association of NeuroPsychoEconomics. The Association for NeuroPsychoEconomics is a strategic partner of the American Psychological Association (APA) and the premier scholarly organization for scientists and professionals in neuroscience, psychology, business, marketing, and economics. Since February, I am member of this association and I am looking forward to attending this year’s event.

2012 NeuroPsychoEconomics Conference will he held from June 14 to 15 at Erasmus University, Rotterdam School of Management, in Netherlands. Conference chairs are Ale Smidts, Professor of Marketing Research at the Rotterdam School of Management and Alan Sanfey, Principal Investigator in Decision Neuroscience at the Donders Institute for Brain, Cognition and Behaviour, Radboud University Nijmegen.

The conference theme of 2012 is:
“Integrating Neuroscience with Research on
Economics, Management, and Marketing“

So, all neuromarketers out there, this should get your attention!

Pre-conference workshops on ‘Advances in Neuroscientific Methods’ will be held on the first day (June 14, 2012), and attendance is free for conference participants. This tutorial will offer lectures on fMRI (Erno Hermans), EEG (Maarten Boksem), genetics (Daniel von Rhein), hormones (Inge Volman), and TMS (Lennart Verhagen) by leading researchers from the Donders Institute for Brain, Cognition and Behaviour (Radboud University Nijmegen).

Then we will attend a welcome note by the conference co-chairs: Ale Smidts (Rotterdam School of Management) and Alan Sanfey (Radboud University Nijmegen).

The conference includes a key note speech from John O’Doherty (California Institute of Technology – Pasadena, California, USA) on Neural mechanisms underlying valuation and decision-making in social contexts.

There will also be two sessions of oral presentations:

• Consumer Neuroscience, Psychology, and Behavior
• Decision Neuroscience & Organizational Behavior

Track: Regulating Emotions in Financial Decision Making
Track chair: Daniel Houser (George Mason University)

• Emotion regulation and trader expertise: heart rate variability on the trading floor (Fenton-O’Creevy, Lins, Vohra, Richards, Davies, Schaaff)
• Paying attention to emotions pays off: emotion regulation training improves financial decision-making (van Overveld, Mehta, Smidts, Figner, Lins)
• Influence of emotional pictures on bidding behavior (Astor, Adam, Krämer)
• Joy leads to overconfidence – and a simple remedy (Koellinger, Michl)
• Implementation intentions as self-regulation enhancer to overcome the seduction of impulsive buying (Kopton, Preilowski, Kenning)

Track: Decision Neuroscience & Aging
Track chair: Monika Koller (WU Vienna)

• Decision making and error monitoring in elderly employees (Gajewski, Frießem, Zülch, Falkenstein)
• Should I gamble or not? On the relationship between decision making under uncertainty, brain function, and age (Sproten, Sharvit, Diener, Fiebach, Schwieren)
• Does the association of age with loss aversion have a neural basis? (Viswanathan, Lee, Gilman, Raman, Kim, Lee, Schultz, Kuster, Carey, Calder, Mulhern, Breiter)
• The relationship between personality and illness: a TCI metaanalysis (Sohn, Kaltenegger, Schoeffski)
• The entrepreneurial personality: lessons for student’s education (Huber, Poech, Brodie)

• Neuroeconomics & Behavioral economics
• Consumer Neuroscience, Psychology, and Behavior
• Decision Neuroscience & Organizational Behavior

Track: Social Neuroscience: Cooperation, Trust & Hormones
Track chair: Theresa Michl (Ludwig Maximilan University Munich)

• Social risk and ambiguity preferences in trust decision (Fairley, Sanfey, Vyrastekova, Weitzel)
• Temptation to free ride under uncertain punishment is ameliorated by behavioural inhibition (Skatova, Ferguson)
• Can genotype predict player type? (Mertins, Schote, Meyer)
• The impact of testosterone administration on trust, risk, betrayal, and reciprocity (Boksem, Mehta, van den Bergh, van Son, Sanfey, Smidts)
• The herding hormone: oxytocin motivates in-group conformity (Stallen, De Dreu, Shalvi, Smidts, Sanfey)

Track: Decision Neuroscience & Behavioral Economics
Track chair: Klaus Fliessbach (University Hospital Bonn)

• Do people have a preference for increasing or decreasing pain? An experimental comparison of psychological and economic measures in health related decision making (Kroll, Trarbach, Vogt)
• Individual differences in self control in a time discounting task (Waegeman, Declerck, Boone, Van Hecke, Parizel)
• Variations in the experience of anticipation and corresponding neural activation (Calder, Viswanathan, Kuster, Kim, Raman, Block, Caywood, Lee, Gilman, Mulhern, Blood, Breiter)
• Depression, media usage and purchase behavior (Block, Blood, Caywood, Lee, Carey, Cho, Shalowitz, Breiter, Mulhern, Calder, Schultz)

Track: Consumer Behavior & Neuromarketing
Track chair: Marco Hubert (Zeppelin University)

• Merging neuromarketing into practice (Zurawicki)
• National brands versus own-label brands: the influence of price and respective neural imprints (Santos, Martins, Ferreira, Ramalho, Seixas)
• Neural correlates of consumer response to cause-related marketing (Jo, Kim, Jeong)
• Evaluating the concept of “image-in-use” based on biological information (Shirahada, Suzuki, Kosaka)
• Don’t treat others better than me: drivers and outcomes of customer envy (Wobker, Kenning)

Poster session

• Temporal discounting and number cognition (Alonso Diaz)
• Taking the pulse of the market: a consumer’s decision-making algorithm using insights from neuromarketing research (Bercea Monica)
• White matter integrity predicts domain-specific risk perception but not risk taking: insights from diffusion tensor imaging (Buerger, Schoene-Bake, Johnson, Weber, Weber)
• The impact of implicit motives on the decision-making process: a hypothesis for the business to business sector (Chlupsa)
• Effort has an impact on reward- and loss-related signals in the human brain (Fliessbach, Lallement, Kuss, Trautner, Falk)
• How companies motivate entrepreneurial employees: the case of organizational spin-alongs (Klarner, Michl, Picot)
• Startle reflex modulation enriches the methodological spectrum in consumer neuroscience (Koller, Walla)
• A neuroimaging study on the time vs. money effect in product evaluation (Lehmann, Reimann)
• Neural predictors of risky behaviour (Losecaat Vermeer, Boksem, Sanfey)
• The 2D:4D digit ratio predicts performance levels in simple real effort tasks, but does not predict improved performance through incentives (Mertins)
• Financial decision making across the adult life span (Mohr, Nagel, Li, Heekeren)
• To trust or not to trust? Ingroup and outgroup membership in Chinese and Italians (Morese, Rabellino, Ciaramidaro, Elena, Bara, Bosco)
• Age differences in susceptibility to framing (Nagel, Mohr, Li, Heekeren)
• Weird or wired celebrities: effects of celebrity endorsers in energy-commercials on psychophysiological response patterns (Opwis, Schmidt, Lambeck, Stuermer)
• Emotional aspects of decision-making process: the thermodynamic approach (Pakhomov, Sudjin)
• Neural predictors of purchase-behaviour from EEG during passive viewing of products (Pouw, Boksem, Smidts)
• Third party punishment in in-group & out-group settings: a comparison between Italians and Chinese (Rabellino, Morese, Ciaramidaro, Bara, Rosato, Bosco)
• Social learning of trust (Ratala, Chang, Cetinkaya, Sanfey)
• Physio-heatmaps: visualizing complex psychophysiological assessment of market research stimuli (Schmidt, Opwis, Stuermer)
• Social status and financial risk-taking: brain evidence for cross-context influences (Schoots, Boksem, Sanfey, Smidts)
• Cultural differences in social discounting (Strombach, Weber, Kenning, Ma, Shen, Jin, Kalenscher)
• Gist-based predictors of risky behavior and problem outcomes (Wilhelms, Brust-Renck, Corbin, Reyna, Liberali)
• What eating popcorn has to do with playing tennis: decoding preferences across consumption categories (Woelbert, Gross, Zimmermann, Barth, Riedl, Goebel)
• The neural substrates of maternal love in shopping: mother’s willingness to pay for her child vs. for herself measured by fMRI (Yeh, Kung)

The conference fee is reduced for members of the Association for NeuroPsychoEconomics. Conference fees include the NeuroPsychoEconomics Conference Proceedings, coffee breaks, lunch, and conference beverages; also, it allows participation in the pre-conference workshops.
• Students (members): 120 Euro
• Students (non-members): 210 Euro
• Scientists (members): 210 Euro
• Scientists (non-members): 330 Euro
• Practitioners (members): 330 Euro
• Practitioners (non-members): 480 Euro