Neuromarketing – Exploring the Brain of the Consumer (Book Review)

10th Aug
neuromarketing

The Right Sensory Mix: Targeting Consumer Product Development Scientifically (Book Review)

01st Aug
right

Emotionomics: Leveraging Emotions for Business Success (Book Review)

20th Jul
emotionomics

Predictably Irrational (Book Review)

You still think people make rational decisions?

20th May
predictably_irrational2

Decoded: The Science Behind Why We Buy (Book Review)

This book challenges the economic assumptions and beliefs of how people make decisions.

03rd May
decoded

Neuromarketing in the B-to-B-Sector (Book Review)

The book presents aspects of neuroscience findings concerning corporate decision-making.

26th Jan
b2b
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