“Neuromarketing Theory & Practice” Magazine – Issue No. 13

On September 2, 2015

ntp13Neuromarketing Science & Business Association has recently published the 13th edition (August 2015) of Neuromarketing Theory & Practice magazine and you will find below some brief  news and information from this issue:

(1) Interview with Kimberly R. Clark on the business of the scientific method

(2) News section informs on Innerscope being buyed by Nielsen. Is Neuromarketing going mainstream? Also, NMSBA launched national webpages of the members: http://nmsba.com/countries

(3)  Book review of Hooked: How to Build Habit-Forming Products (author Nir Eyal, published in 2014), reviewed by Monica Diana Olteanu.

(4) Could NEURO drive agencies? A conversation on the role of neuromarketing in advertising, by Neale Martin.

(5) Directions for Brands’ Symbolic Meanings interesting article by Natalia Hoffmann explains the neurobiology of brand equity.

(6) An interview with David Forbes on The Science of Why.

(7) The Battle: Big Data vs. Neuromarketing: Competing or complementing for better consumer understanding? brings into discussion a hot topic.

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Steve Genco, Ana Iorga, Neale Martin, Anna Thomas, Leon Zurawicki and Anil V. Pillai) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014), Issue 10 (October), Issue 11 (January 2015), Issue 12 (May 2015).

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