“Neuromarketing Theory & Practice” Magazine – Issue No. 10

On October 21, 2014

ntp10Neuromarketing Science & Business Association has recently published the 10th edition (October 2014) of “Neuromarketing Theory & Practice Magazine”. This is a must read, you will see this from the brief  news and information from this issue presented below:

Neale Martin interviewed Herb Sorensen (a globally recognized pioneer and leading authority in retail research) in an article entitled Inside the Mind of Herb Sorensen – Herb’s journey to retail guru, where he looks at consumer behavior from a scientific viewpoint and clearly explains the impact for the bottom line of merchants.

Book review of Designing for Behavior Change – Applying Psychology and Behavioral Economics , a guide for debugging behavior written by Stephen Wendel and published in 2013 by O’Reilly Media (reviewed by Monica Diana Olteanu).

Lluis Martinez-Ribes explains the concept of strategic neuromarketing and how it applies to m-commerce practices, as smartphones have become more and more part of our lives.

Wim Ubachs, new NMSBA member from The Netherlands that shares his view on what he hopes to discover on his journey to neuromarketing and creativity.

Walter Limpens presents a new study published in Nature Communications (2013 Impact Factor: 10.742) that found that it is possible to predict  the attitude of large populations with brain scans from just a small sample of participants. The study results imply that the average of stereotypical attitude of a population can be found in the brains of just a few individuals, whilst the verbal response of that sample differs from the population’s average attitude.

Neale Martin presents an important aspect in neuromarketing research: validation. He explains his own views and also the views of two known professionals in neuromarketing Research (Carl Marci and Kai-Markus Muller).

Haley Yarosh explains seven principles to get the most out of your neuromarketing research. Whether you are a client or a vendor, both should know the basic scientific principles in order to practice neuromarketing.

An interesting case study details on how neuroscience can contribute to the designing process of a car, presenting a study conducted at kaystack international.

The research update section provides results from two experiments presented by Michael St. Germain that explored how in-store signage affects the visual attention and decision-making process of shoppers.

As you may have already experienced, NMSBA website was re-launched, enabling now online networking and including an online version of the business directory.

This and more insights you will find in the latest issue of Neuromarketing Theory & Practice Magazine. This is the only publication in the world that is covering news and insights from the neuromarketing industry, interviews with leaders from the field, and covering relevant research from consumer neuroscience and neuroeconomics. This magazine is the result of the efforts made by the Director of the association (Carla Nagel), the editorial board (Fabio Babiloni, Phil Barden, Neale Martin, Rafal Ohme, Anna Thomas, Leon Zurawicki) and NMSBA members and contributors. I am looking forward to the next editions and developments!
Earlier Issues: Issue 1 (April 2012), Issue 2 (July 2012), Issue 3 (November 2012), Issue 4 (January 2013), Issue 5 (April 2013), Issue 6 (September 2013), Issue 7 (December 2013), Issue 8 (April 2014), Issue 9 (July 2014).

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