NeuroRelay

The world’s leading, most innovative neuromarketing professionals will meet in New York City on March 5-7, 2014 for the 3rd edition of the Neuromarketing World Forum. The event will bring together business and academic thought leaders from around the world who are dedicated to understanding consumer behaviour through neuromarketing research. Attendees who gather in New York for the event will learn, debate, and move the marketing research industry forward through the lens of this year’s theme: Consumer Connection.
It will address the changing nature of consumer behavior and practical solutions based on Neuromarketing to capitalize on these changes, as better insight in consumer emotions can change the way we do business and bring a serious competitive advantage. The annual event will feature presentations covering subjects like:

• how consumers perceive and value brands with evidence from brain imaging;
• how to create synergy between messages in a multimedia landscape;
• how to integrate qualitative and quantitative data to account for consumer behavior for the most accurate portrayal of the decision making process;
• how neuromarketing principles changed the way companies interact with their patrons;
• subconscious cognitive mechanisms used by consumers;
• neural pathways and the path to purchase;
• how you create the strongest imprint on long-term memory;
• understanding the purchase drivers for men and women, and how they impact the entire product experience;
• how neuromarketing companies gather emotional insight into consumers and optimize ad effectiveness;
• what does the future hold in this hyper growth industry.