Neuromarketing Seminar in March 2014
Steve Genco, Phil Barden, Stephen Sands and Thomas Ramsøy, top neuromarketing practitioners, will led a 1-day introduction to neuromarketing seminar that will help you connect the dots between science and practice, aiming to explain in clear and concise terms why neuromarketing has become such a compelling topic for marketers, advertisers, and market researchers alike. The seminar is organized for marketers, advertisers, market researchers, and everyone else who want to understand the real story behind neuromarketing and how it can help them make better business decisions. This will be an intensive learning day designed to give you the tools you need to understand and leverage neuromarketing in your business or organization. Discussion and Q&A will be encouraged throughout the day.
The event will take place on 5th of March 2014 in New York, at Millennium Broadway Hotel (145 W 44th St, New York, NY 10036, United States). More info HERE.
The event will take place on 5th of March 2014 in New York, at Millennium Broadway Hotel (145 W 44th St, New York, NY 10036, United States). More info HERE.
As a takeaway, each attendee will receive a Certificate of Completion, a free copy of the best-seller Neuromarketing for Dummies and a workbook containing class materials and study notes. Last year’s introductory seminar in Sao Paulo was sold out! So register now to ensure your spot.
Check the exciting agenda of the seminar below:
Time | Topic | Speaker |
9:00 | Introducing the intuitive consumer
|
Steve Genco |
9:30 | The brain machinery behind consumer response
|
Steve Genco |
10:10 | Break | |
10:35 | Intuitive Consumers
|
Steve Genco |
11:30 | Re-envisioning decision making and consumer choice
|
Steve Genco |
12:15 | Lunch | |
1:00 | Understanding the spectrum of neuromarketing methodologies
|
Steve Genco |
2:00 | Improving Brand Equity
|
Phil Barden |
2:45 | Break | |
3:10 | TV Ad Effectiveness Redefined
|
Stephen Sands |
3:55 | Attention and Emotional cues Applied in Retail
|
Thomas Ramsøy |
4:40 | Review / Debrief / Q&A | All |
5:00 | Networking Cocktails
|