Brainwaves Predict Audience Reactions
The brain responses of just a few individuals are a remarkably strong predictor of popularity at a cultural level.
The brain responses of just a few individuals are a remarkably strong predictor of popularity at a cultural level.
What sets this book apart is the treasure of case studies.
Journal of Neuroscience, Psychology, and Economics (Volume 7, Number 2)
Exploring neuroscience through art.
News from the Big Apple!
Mobile devices with access to the internet are becoming a regular part of consumers’ lives.
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