Branding the Nation: Neuromarketing and the Super Bowl (eBook Review)

With this occasion, Dr. Felix Philipp Lutz shared with us insights on how to use Super Bowl event and ads as a template for our own marketing, providing neuroscience-based facts that support his statements. Presenting the neurobiological and neuroanthropological features of branding, his e-book Branding the Nation: Neuromarketing and the Super Bowl: the Great American Pow Wow includes many advices and explores in detail this event which has become a national roundtable. Lutz couples anthropological aspects of football with new neurobiological discoveries, relating our bodies’ neurotransmitters to our beliefs and behaviors.
The author helps render marketers successful in any and all brands as he explains the two most important elements of branding a product or service. “Football, with its very own history and mythology is an ideal example of how a neuro-anthropological approach works,” says Lutz. His eBook considers human values, patterns of behavior and, most importantly, the composite histories, myths and stories of the sport or brand. After reading this practical guide, you will get more ideas on how you can build successful brands, so enjoy it!
Brilliantly helpful, insightful and interesting.