Comments on: Insights From a 200 Website Eye-Tracking Study http://neurorelay.com/2014/01/27/insights-200-website-eye-tracking-study/ Thinking through the mind of the consumer. Sun, 11 Sep 2016 16:12:40 +0000 hourly 1 https://wordpress.org/?v=4.2.38 By: Uzim http://neurorelay.com/2014/01/27/insights-200-website-eye-tracking-study/#comment-724 Wed, 29 Jan 2014 17:33:05 +0000 http://neurorelay.com/?p=5697#comment-724 Applying a generic conclusion from the displayed Levis heatmap for e-commerce shops is strongly not recommended. A landing page has the purpose of leading to user to the next action – where Levis is doing a great job in this example, because it fits their corporate identity.

Not each model, face, picture, scenery, etc. has the same effect, but pictures defensively have effects – positive or negative. It is clear that testing with samples of real potential customers always beats guessing, independent if guessing is done by a designer or by software.

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