Predicting the effect of TV concepts
Neuromarketing research predicts the effect of TV ads, even before the commercial is made.
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Amazing Music Video filmed inside an MRI scanner
Musicians sometimes describe their work as an intimate look inside their minds....
Neuromarketing and Beer
Over the last recent years, neuromarketing studies have presented various positive results concerning the effects of different advertising...
Neuromarketing in the B-to-B-Sector (Book Review)
The book presents aspects of neuroscience findings concerning corporate decision-making.
“Neuromarketing Theory & Practice” Magazine – Issue No. 4
This month, Neuromarketing Science & Business Association published the 4th edition
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