http://neurorelay.com/2012/09/04/finn-raben-neuroscience-science-magic-or-black-arts/ Thinking through the mind of the consumer. Sun, 11 Sep 2016 16:12:40 +0000 hourly 1 https://wordpress.org/?v=4.2.38 http://neurorelay.com/2012/09/04/finn-raben-neuroscience-science-magic-or-black-arts/#comment-211 Tue, 11 Sep 2012 19:19:08 +0000 http://neurorelay.com/?p=2851#comment-211 Finn Raben’s opening statement on 4 types of pain i.e. cost, timing, relevancy and reliability triggered me to sit thru the entire video. However, personally I found it hard to absorb the video in its entirety. Firstly his promise to ‘come back on these 4 categories’ is not kept. Secondly nowhere in his presentation does he answer the presentation’s intriguing question. Finally when reading the ESOMAR document with questions to secure better neuromarketing services there seems little of new value to the ‘hygiene’ aspects listed. Or am I overlooking some other value to this presentation?

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