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	<title>Comments on: Professor Mariano Alcañiz: Emomarketing &#8211; Mixed Realities and Neuromarketing</title>
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	<description>Thinking through the mind of the consumer.</description>
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		<title>By: Professor Mariano Alca&#241;iz: Emomarketing &#8211; Mixed Realities and Neuromarketing &#124; Neuromarketing Insights &#124; Scoop.it</title>
		<link>http://neurorelay.com/2012/09/03/professor-mariano-alcaniz-emomarketing-mixed-realities-and-neuromarketing/#comment-210</link>
		<dc:creator><![CDATA[Professor Mariano Alca&#241;iz: Emomarketing &#8211; Mixed Realities and Neuromarketing &#124; Neuromarketing Insights &#124; Scoop.it]]></dc:creator>
		<pubDate>Mon, 24 Sep 2012 13:50:11 +0000</pubDate>
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		<description><![CDATA[[...] The first Neuromarketing World Forum 2012 (Amsterdam) gathered around 100 people interested in neuromarketing from an academic or business point of view, from top neuroscientific researchers to commercial parties that&#160;discussed the key challenges and opportunities of using neuromarketing tools to enhance and add value to market research.Thanks to Neuromarketing Science &amp; Business Association, this is the 6th released video material of the Neuromarketing World Forum 2012 (the first one included the presentation of Professor Richard Silberstein on Messages to the long-term memory of the audience, the second one was Dr. Stephen Sands on Recording Brain Waves at the Supermarket, the third was Christophe Morin&#8216;s presentation on Neuromarketing Ethics, the fourth one was Prof. Dr. Ale Smidts&#8216;s presentation on The Future of Neuromarketing and the fifth one was from Cristina de Balanzo and Professor Rafal Ohme on Enriching consumers feedback. You can find below the video of Professor Mariano Alca&#241;iz (Full Professor at the Technical University of Valencia, R&amp;D Strategy Director at LabHuman) presentation on Emomarketing &#8211; Mixed Realities and Neuromarketing, on smart measurements of affective states of consumers.&#160; [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] The first Neuromarketing World Forum 2012 (Amsterdam) gathered around 100 people interested in neuromarketing from an academic or business point of view, from top neuroscientific researchers to commercial parties that&nbsp;discussed the key challenges and opportunities of using neuromarketing tools to enhance and add value to market research.Thanks to Neuromarketing Science &amp; Business Association, this is the 6th released video material of the Neuromarketing World Forum 2012 (the first one included the presentation of Professor Richard Silberstein on Messages to the long-term memory of the audience, the second one was Dr. Stephen Sands on Recording Brain Waves at the Supermarket, the third was Christophe Morin&lsquo;s presentation on Neuromarketing Ethics, the fourth one was Prof. Dr. Ale Smidts&lsquo;s presentation on The Future of Neuromarketing and the fifth one was from Cristina de Balanzo and Professor Rafal Ohme on Enriching consumers feedback. You can find below the video of Professor Mariano Alca&ntilde;iz (Full Professor at the Technical University of Valencia, R&amp;D Strategy Director at LabHuman) presentation on Emomarketing &ndash; Mixed Realities and Neuromarketing, on smart measurements of affective states of consumers.&nbsp; [&#8230;]</p>
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		<title>By: Finn Raben: Neuroscience…. Science? Magic? Or Black Arts? &#124; NeuroRelay</title>
		<link>http://neurorelay.com/2012/09/03/professor-mariano-alcaniz-emomarketing-mixed-realities-and-neuromarketing/#comment-209</link>
		<dc:creator><![CDATA[Finn Raben: Neuroscience…. Science? Magic? Or Black Arts? &#124; NeuroRelay]]></dc:creator>
		<pubDate>Tue, 04 Sep 2012 09:47:59 +0000</pubDate>
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		<description><![CDATA[[...] on Enriching consumers feedback and the sixth was the presentation of Professor Mariano Alcañiz on Emomarketing &#8211; Mixed Realities and Neuromarketing. You can watch below the video of Finn Raben (Director General of ESOMAR) presentation [...]]]></description>
		<content:encoded><![CDATA[<p>[&#8230;] on Enriching consumers feedback and the sixth was the presentation of Professor Mariano Alcañiz on Emomarketing &#8211; Mixed Realities and Neuromarketing. You can watch below the video of Finn Raben (Director General of ESOMAR) presentation [&#8230;]</p>
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