http://neurorelay.com/2012/08/22/cristina-de-balanzo-prof-rafal-ohme-enrich-consumers-feedback/ Thinking through the mind of the consumer. Sun, 11 Sep 2016 16:12:40 +0000 hourly 1 https://wordpress.org/?v=4.2.38 http://neurorelay.com/2012/08/22/cristina-de-balanzo-prof-rafal-ohme-enrich-consumers-feedback/#comment-207 Mon, 12 Nov 2012 11:35:04 +0000 http://neurorelay.com/?p=2744#comment-207 […] raksts ar video, slaidiem un aprakstiem no uzstāšanās neiromārketinga konferencē 2012. gadā […]

]]> http://neurorelay.com/2012/08/22/cristina-de-balanzo-prof-rafal-ohme-enrich-consumers-feedback/#comment-206 Sun, 09 Sep 2012 15:37:21 +0000 http://neurorelay.com/?p=2744#comment-206 It has been well established that patterns of brain activity are closely correlated with behavior and cognition (Alwitt 1985). Nunez and Srinivasan (2006) posit that electroencephalography (EEG) thus offers a “window into the mind,” because it registers variations in brainwaves produced by the cortex. The first regular EEG studies started to appear during the 1980s. In a study of advertising content using EEG, Alwitt concluded that “the results of this analysis are an encouraging first look at the relationship between ongoing events and EEG-recorded brain reactions. The topic certainly warrants future research” (Alwitt 1985, p. 216). Thus EEG research in advertising has provided empirical evidence that certain aspects of consumer cognition and emotional response to advertising messages (even below conscious awareness) can be monitored successfully in real time and analyzed. However, Olson and Ray (1985) argue that EEG responses to advertising only provide useful information if they test specific hypotheses about the processes used by viewers. Thus EEG has not been considered as a general evaluative measure of advertising effectiveness.

]]> http://neurorelay.com/2012/08/22/cristina-de-balanzo-prof-rafal-ohme-enrich-consumers-feedback/#comment-205 Tue, 04 Sep 2012 09:47:56 +0000 http://neurorelay.com/?p=2744#comment-205 […] Future of Neuromarketing, the fifth one was from Cristina de Balanzo and Professor Rafal Ohme on Enriching consumers feedback and the sixth was the presentation of Professor Mariano Alcañiz on Emomarketing – Mixed […]

]]> http://neurorelay.com/2012/08/22/cristina-de-balanzo-prof-rafal-ohme-enrich-consumers-feedback/#comment-204 Mon, 03 Sep 2012 10:31:16 +0000 http://neurorelay.com/?p=2744#comment-204 […] Future of Neuromarketing and the fifth one was from Cristina de Balanzo and Professor Rafal Ohme on Enriching consumers feedback. You can find below the video of Professor Mariano Alcañiz (Full Professor at the Technical […]

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