Comments on: Color Psychology of Consumer Decision Making

By: lisa

lisa — Sat, 02 Mar 2013 18:36:35 +0000

yes, agree! smell is much more important than “1% influence” this infographic attributes to it.

By: Color Psychology of Consumer Decision Making « Knowledge Team

Color Psychology of Consumer Decision Making « Knowledge Team — Fri, 24 Aug 2012 11:28:54 +0000

[…] on neurorelays.wordpress.com Share this:CondivisioneFacebookTwitterDiggLinkedInRedditStumbleUponEmailStampaLike this:Mi piaceBe […]

By: Color Psychology of Consumer Decision Making | Bounded Rationality and Beyond | Scoop.it

Fri, 24 Aug 2012 11:28:50 +0000

[…] What does color really mean to your customer, or how does color affect consumer behavior?Colors can have a powerful psychological effect, and there is a strong connection between color and feelings. Color can evoke emotions and therefore it can change our behavior too (a red sports car can create feelings of excitement, or a blue sea can create feelings of calmness). This is also supported by science, as color addresses one of our basic neurological needs for stimulation. Color triggers very specific responses in the brain and in the whole body (red raises blood pressure and heart rates, while blue lowers blood pressure, pulse, and respiration rates). For marketers, color differentiates the brand, suggests emotional benefits and can be a key to a brand’s identity. […]

By: Paul Hassels Mönning (@phasselsmonning)

Paul Hassels Mönning (@phasselsmonning) — Tue, 07 Aug 2012 21:30:05 +0000

Although I’m a back fan of infographics, I’m questioning the sources for these findings. As Martin Lindstrom eloquently points out in ‘Buyology’ smell is the most fundamental and deep-rooted of all our senses. Lindstrom refers amongst others to the dr Calvert research in which smell and sound came out as just as important in determining customer preference.