Comments on: Brainfluence (Book Review)

By: Lucia

Lucia — Sun, 04 May 2014 23:21:06 +0000

I was wondering what kind of ethical issues you see in this book?

By: InfluenceOlogy interview with Roger Dooley on Neuromarketing

InfluenceOlogy interview with Roger Dooley on Neuromarketing — Sat, 02 Feb 2013 21:56:05 +0000

[…] Monaco) posted yesterday an interview with Roger Dooley (founder of Dooley Direct LLC, author of Brainfluence, author of the most popular blog on Neuromarketing: NeuroscienceMarketing and of the new blog […]

By: InfluenceOlogy interview with Roger Dooley on Neuromarketing | NeuroRelay

InfluenceOlogy interview with Roger Dooley on Neuromarketing | NeuroRelay — Thu, 17 Jan 2013 20:52:39 +0000

By: Monica Diana Bercea

Monica Diana Bercea — Sat, 14 Apr 2012 17:11:21 +0000

Thank you for mentioning this! This is a book review of a great book on applied neuromarketing, and I really think anyone could use at least one neuroscientific research result presented in Brainfluence in order to achieve something. The book presents just results that are translated into a language that business people understand. But I will be writing a post concerning critisisms in neuromarketing research in general.

By: Alina Jijau - Utile via SM

Alina Jijau - Utile via SM — Thu, 12 Apr 2012 17:15:44 +0000

[…] Un review al unei carti de citit, Brainfluence, review publicat pe un blog romanesc despre neuromarketing, intretinut de Monica Bercea (monica1987is). Via @WileyBiz. […]

By: lieberoth

lieberoth — Thu, 12 Apr 2012 15:11:02 +0000

Thanks for the review. You seem very converted. Since we are in the middle of a neur-backlash of sorts, what criticisms and caveats can you mention? Is this just pop-writing for marketing-professionals, or legitimate self-critical science?