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Neale Martin, author and futurist, talks about neuromarketing and neuroeconomics, and how we can be much more precise on how we do things, as in a down economy, as we are facing a lot of challenges, a lot of decisions that used to be automatic, aren’t anymore.
(In Neuromarketing) We’re kind of like Galileo having the first telescope. We can see the rings of Saturn, but we still can’t see distant galaxies.