Neuroscientists have made a great step in this direction and I am sure in the following years we will witness new developments, as technology also evolves. Also, there professionals that apply this knowledge and have great business results.

I can recommend some research papers for you to understand how these results can be used to our benefit, to improve the way we live and to promote a healthier life.

Our emotions drive our behavior, and beyond neuromarketing, I think it is important to understand ourselves, in order to also understand people around us. Although we are a long way to understand how exactly we make decisions, this is not an excuse to not continue to investigate the missing pieces of this puzzle – this is evolution.

Pradeep is simply lying to sell his stuff. Remember a con man tells you only what you want to hear. That is a brain trait.

We don’t even have theories to test let alone any way to even start thinking about practical applications of any kind even in mental health and medicine.

Eventually, we will because the brain controls all behavior and thus business activity – duh. But it is likely decades away — at best.

We know, effectively, nothing about human brain activity and behavior. But that’s to be expected. Neurocog work is only a few years old and a “newborn.”

Anything we say now about it is likely to be wrong at best and manipulatively misleading. Daniel Kahanmen’s latest book and all the Behavioral Econ nonsense is an example. It’s all silly.

We have very little idea how to engage rats brains. Gonna be a long time before we get to humans, even longer consumers in the act of engaging with marketing stuff, even longer consumers buying stuff.